New York City

Lore & Background

While the early Phase One era is firmly rooted in London and Kong Island, New York City plays a crucial role in subsequent music video narratives, serving as a location for surreal events that blur the line between animation and reality. From rooftop chases to underground club scenes, New York provides the urban canvas upon which later band adventures unfold. It represents the noise and pressure of the outside world that constantly threatens to pull the eccentric members away from their creative sanctuary.

In Their Own Story

The neon lights of Times Square reflected off Murdoc's sunglasses as he checked his watch, impatient for the limo that was already five minutes late. Noodle stood by the curb, her eyes scanning the crowd for any sign of a camera crew or a superfan, while 2-D hummed a low tune, seemingly unaware of the chaos surrounding them. A flock of animated pigeons suddenly erupted from a vent above, swirling around Russell's drum case before scattering into the smoggy sky. 'We're late,' Murdoc grunted, kicking a soda can across the pavement. 'And I don't think the manager is going to be happy about that.'

Reader's Guide

New York City acts as the primary urban interface for the Gorillaz when they leave their isolated creative spaces. It is where the band confronts the media, performs massive concerts, and experiences the highs and lows of fame in a tangible way. The city's role shifts from a simple backdrop to an active participant in the story, often mirroring the internal turmoil or excitement of the group members. Its crowded streets and iconic landmarks provide contrast to the surreal environments of Kong Island or the desert. Matters of importance arise here because it is where the band connects with their human audience. The energy of New York fuels their performances but also introduces conflicts that drive the narrative forward, making it an essential element in understanding the band's journey.

Did You Know?

• Damon Albarn and Jamie Hewlett met in 1990 when Graham Coxon asked Hewlett to interview the newly formed band Blur.
• The idea for Gorillaz originated while Albarn and Hewlett were watching MTV, which they felt lacked substance.
• The band's debut album was recorded partly at Geejam Studios in Jamaica between 1998 and 2000.
• During the first tour, the live band played completely obscured behind a giant screen while animated visuals were projected.
• At the 2002 Brit Awards, the virtual members 'performed' via 3D animation on four large screens at a cost of £300,000.